Branding Matters
How two companies used opposite tactics in branding to achieve wild success
Published in
5 min readApr 6, 2021
Both women took a turn with the knife.
One at a time they stabbed the side of their Monster can.
Sleeves rolled up on their arms, the women gave one another a nod, popped open their tabs in unison, and the race was on. They put their mouths against the…