When BMW Made Action Movies to Sell Cars
100 million web views before we had YouTube
Published in
8 min readAug 7, 2020
In Consumer Chronicles, David Leibowitz offers insights and provocations surrounding the ways retail and consumer brands engage with you in the past, present, and future.
Twenty years ago, when the internet population was only 415 million users (or 6.8 percent of the global population), BMW carved…
