Bill Clinton’s Tactic That Won Him the Presidency

How he turned his untrustworthiness around

Alexander Yung
Better Marketing
Published in
3 min readSep 14, 2020

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President-elect Bill Clinton and Vice President-elect Al Gore salute the crowd on November 3, 1992. Little Rock, Arkansas. Source: CNN

Politicians are always in the limelight.

Because the public is always watching them, they’re always under pressure to perform well. And if they make even one stumble, they’ll face way harsher criticism then the average person. But nobody, not even the most charismatic person, can…

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