Big Data Confirms Super Bowl Ads Work
But only if they’re good enough
Published in
6 min readAug 3, 2019
As a direct marketer, I feel like a traitor writing this article, but direct marketing is about following the numbers, so here goes…
Every first Sunday of February, two football team compete for the Super Bowl Championship — and the next day, direct marketing gurus will send out emails to their list saying:
