7 Product Placements We Still Talk About Years Later
“Wilson? Wilsooon!” — Tom Hanks in Castaway
Published in
6 min readJun 30, 2020
It all started with Hershey's.
In the 1927 Academy award-nominated movie, Wings, Hershey bars were featured in several scenes, both in the background as props but also more prominently as actors ate them. And so kicked off product placement as an advertising tool. However, it…
