7 Lessons From Gary Halbert to Make You a Better Copywriter
#5: Follow the AIDA formula
Published in
5 min readMay 1, 2020
Gary Halbert is perhaps the G.O.A.T. of copywriting.
He’s had more multi-million dollar winning campaigns in different niches than any other copywriter — living or dead. And his copywriting book the Boron Letters happens to be one of the best books ever written on the topic.
