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6 Different Tones of Voice You Can Try for Your Brand

Outrageous and fun? Honest and quirky? Which one will it be?

Nick Waghorn
Better Marketing
9 min readMay 6, 2020

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Photo by Christina Hernández on Unsplash

Normally when we consider how to make a memorable brand, it’s tempting to start with the visual aesthetics. But there’s something even more important to bear in mind — your brand’s tone of voice.

What Is Tone of Voice?

Simply put, it’s the emotion and personality behind your brand in written or spoken form.

Whether we’re talking about feeling inspiration from Nike, reassurance from Dove, or informed by the BBC. It’s not the services or products we remember, it’s how they make us feel.

The way you express your sales message can have a huge impact on the way people engage with it. If you can master your brand’s tone of voice, you’ll maximise the impact of the message on your reader.

Why Does Tone of Voice Matter?

It differentiates your brand

In the same way that we all have distinctive and recognisable speaking voices, it’s vital that brands have them too.

By creating a unique tone of voice, we can make our copy cut through the noise of our competitors. If people relate with your brand, they’ll be far…

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Better Marketing
Better Marketing

Published in Better Marketing

A publication by and for marketers. We publish marketing inspiration, case studies, career advice, tutorials, industry news, and more.

Nick Waghorn
Nick Waghorn

Written by Nick Waghorn

A Cornish writer that’s obsessed with marketing, storytelling and self-improvement.

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