Hall of Shame

13 of the Worst Taglines in History

#1: Uzbekistan Airways — “Good Luck”

Ash Jurberg
Published in
7 min readAug 13, 2020

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In the latest addition to the Marketing Hall of Shame, we look at terrible taglines. Recently we have looked at bad advertisements, either in messaging or content. They have been racist or sexist or both. In all cases, they have been well off-brand.

For these latest entrants, the advertisement itself is not necessarily bad, it is the tagline that was used, that elevates (or lowers) these to the advertising dumpster.

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