13 Design Mistakes That Are Killing Your Conversions—With Visual Examples

Ashley Couto
Better Marketing
Published in
11 min readApr 16, 2024

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Conversion mistake example
Image by author

When things aren’t going well on a landing or sales page, copy is often what people blame but more often than not, they should actually be looking at the design.

As a conversions-focused designer, I cringe at a lot of landing and sales pages. Sometimes, I get so distracted by conversion holes that I don’t purchase or enter my information…

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Art historian turned brand + web designer and journalist. I write about branding, visual design, marketing, and occasionally about art & travel.