10 Mistakes Persuasive Marketing Makes

And how to avoid them by embracing consumers’ intuitive ways of thinking

Steve Genco
Better Marketing
Published in
14 min readFeb 19, 2020

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Photo by LinkedIn Sales Navigator on Unsplash

About five years ago, I had a minor epiphany, in two parts. First, I realized that marketing and advertising were starting to bug me. They were becoming more disruptive and intrusive every day, and marketers seemed to be locked in an “arms race” to outshout each other, pull my…

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Steve is author of Intuitive Marketing (2019) & Neuromarketing for Dummies (2013). He holds a PhD in Political Science from Stanford University.