10 Copywriting Lessons from Volkswagen’s Greatest Campaigns
How the Beetle dominated the car market
Published in
10 min readJul 19, 2020
Volkswagen had a rough start. Ford, Chrysler, and General Motors dominated the automobile industry in the 1950s. The companies’ cars had four doors, fins, and chrome decorations. On the other hand, the Volkswagen Beetle was new to the market. And the car had two doors, no chromes & fins, a…
