Hall of Shame

10 Bad Movie Marketing Mistakes

#10: The promotion costs more than the movie makes

Ash Jurberg
Published in
8 min readAug 26, 2020

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X-Men Apocalypse Billboard Source: Facebook

Once a movie has been made, the real work gets done. It is time for the marketing and advertising people to step in — we know they are the true stars of Hollywood.

With so many movies being made each year and so many entertainment options available at…

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